Creative Director, Brand Strategist, and Full-Stack Designer with over 15 years of global experience transforming insights into impactful solutions that drive strong business outcomes. Welcome.
As Creative Director at Encompass Technologies, a SaaS leader in the beverage supply chain, I led brand strategy, creative direction, and communications, ensuring cohesive messaging and impactful engagement across diverse B2B SaaS personas. I spearheaded initiatives that reshaped Encompass’s brand perception, including strategic product launches, web and product UX/UI, large-scale event marketing, and a refined go-to-market strategy aligned with industry priorities. These efforts boosted customer engagement, strengthened market presence, and enhanced the company’s competitive edge.
I managed teams, agencies, and contractors to deliver on-brand assets that drove growth and elevated brand presence. Additionally, I led three comprehensive rebrands, aligning the company’s identity with its evolving vision and M&A initiatives while seamlessly integrating acquired brands to create compelling narratives and measurable results.
“Brandon is one of the original members from Orchestra and has been instrumental in developing Encompass’s unified brand. He’s not just about aesthetics—Brandon brings a visionary perspective, crafting a look, feel, and narrative that has truly elevated Encompass. We’re incredibly fortunate to have such a world-class branding leader on our team!”
As Design Director, Brand & Marketing, I oversaw and executed all digital and print touchpoints for Orchestra Software, including CX, SCM, ERP, and EPM. I led and managed our internal design and marketing team, along with external agencies and contractors, ensuring cohesive brand execution across channels. I spearheaded the UX/UI design for a new responsive lead-generation website, launched in 2020, which drove a 200% increase in MQL conversions. Additionally, I led a comprehensive rebrand initiative, achieving full adoption by 13 leaders from 12 departments, successfully deployed across all end-user touchpoints.
“Brandon has been a Rockstar since day one. I’ve appreciated his critical thinking, easygoing demeanor, and oh so great design eye. He has elevated our brand in such a short amount of time.”
As Creative & Brand Director, I transformed Visionary Lenses into Revant—a competitive brand in the eyewear industry. I developed the brand from the ground up, including the Brand Foundation, Naming, and Identity. I led the UX/UI design for a responsive eCommerce site launched in 2014, contributing to a remarkable 1,099% revenue growth over three years. I drove the creative vision, strategy, and design across all digital, print, and product platforms. Additionally, I managed a team of designers, a copywriter, contract developers, photographers, and external agencies to deliver cohesive and impactful results.
“Brandon’s quality of work is second to none. It is evident that he pours himself into everything he does and that is one of the main reasons he is such an incredible asset.”
“I was continually impressed by Brandon’s ability to approach complex creative challenges efficiently and effectively. He consistently delivered high-quality results with strong success. I learned a lot from his creative process, vision, and experience.”
As Design Director, Creative & Brand, I shaped the vision for the Mr. Moxey’s THC and CBD mints brand in a rapidly evolving industry marked by shifting regulations and constraints. I led the UX/UI design for multiple responsive eCommerce sites within the botanicaGLOBAL brand suite, launching them in 2018. I directed and designed all digital and print assets across multi-region brands, and designed 40 original products. Additionally, I managed and mentored a team of designers, photographers, contractors, and agencies to ensure consistent, impactful brand execution.
“Brandon is imaginative in finding creative solutions to issues and pursuing opportunities for the business even when things are chaotic and ambiguous. Whatever the environment, he approaches his work with a steadfastness and consistency that keeps everyone focused on the outcomes.”
